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What's New Here? - Wow!TEMPLATE

Like a bad hair style, so to speak, I knew it was time to get rid of my FrontPage extensions when my web hosting company removed them from my hosting accounts. No self-respecting web hosting company would just up and remove FrontPage from the server without notifying its customers, but that's what happened...twice. That's another story and I'm no longer doing business with that company, but it forced me to take a hard look at what I was using for building my web pages.

Like many webmasters from the 90's, I cut my teeth on the free version of FrontPage Express packaged with Microsoft Windows. I soon outgrew it and bought the full version and continued to upgrade as new versions came out.

When Microsoft decommissioned FrontPage and came out with Expression Web, it was an opportunity to download a free trial of Dreamweaver before making any purchasing decisions for another Microsoft product. When I opened Dreamweaver and that big empty white canvas stared back at me, my initial reaction was, "Now what?" It wasn't intuitive. It doesn't matter to me what the professionals are using if the learning curve is so great that I have to study just to make a simple HTML page. I knew it wasn't the product for me.

I used to be a programmer in a former life. While a client may have complicated business rules, the software is supposed to make enforcing those rules easy. After having watched numerous user training sessions, I'd recognize that lost doe-eyed look when a user sat in front the computer and didn't know where to start. That's a feeling I didn't want from any web page builder.

On a related note, websites should be easy to used, too. If you're designing websites, a good read on the subject is "Don't Make Me Think" by Steve Krug.

After the Dreamweaver 2-minute test run, I watched a video tutorial for Expression Web. The video convinced me that Expression Web was easier to use that its predecessor, FrontPage, so I bought it.

But one thing remained the same, it still required FrontPage extensions if I wanted to take advantage of its publishing feature or utilize something like Dynamic Web Templates.

The extensions are quirky. There were countless times that publishing failed because "FrontPage extensions were not installed", yet they were. That meant a trip to cPanel to uninstall and then reinstall them, shutting down Expression Web, then reopening it and attempting it again. That almost always worked, but beats me what caused it to begin with. My web hosting company told me to use FTP to publish my pages instead of the Expression Web publisher, but without the extensions, I couldn't use Dynamic Web Templates and that bothered me because I'm a firm believer in reusable code.

Once again I began my hunt for easy-to-use software and I finally found a product that delivered what I needed.

Now I can create slick graphical menus and breadcrumb trail navigation without 3rd software.

When I get a burst of new ideas, I can build tons of pages at once, but schedule them for publication as slowly or as quickly as I like. I've always liked that feature in my WordPress blogs and now I can do it with my HTML websites.

Another WordPress-like feature it has is template swapping to change the look and feel of my site without losing page content.

One bad habit I have when building traditional HTML sites is remembering to maintain the sitemap to inform the search engines of updates. That's not a problem anymore because this new webpage builder automatically creates three different types of sitemaps.

Some other features include built-in SEO site analysis, popup creator, site siloing for optimal search engine placement and one of my favorite things, the affiliate link wizard. The list goes on and on.

If you're still using FrontPage extensions, perhaps it's time for a website make-over.

Packs PREMIUM: permet aux PME/PMI d'améliorer le référencement et le positionnement d'un site. Adapté à tous les budgets à partir de 199 euros.

All too often a CEO gets asked a question about the company's web page and responds, "I don't know, our web person takes care of that". At least he hopes he does, that is. The internet has become such a major factor in being competitive in global commerce that no responsible CEO can avoid knowing how to maximize their investment in their website. The technology is impressive but is still understandable in most instances.

Decision making now must include how to maintain a web presence that constantly probes for new customers, works to attract their attention, and lures them with information and features they will find nowhere else. This is the domain of professionals who can invest the time, effort and experience in researching which markets to pursue, what the audience expects, what will attract and hold their attention, and what they will share with associates and who will likely become a customer.

SEO services offer things that reach into the communication systems of the general public, professionals, decision makers and opinion influencers alike. The experts know what forms of communication, educational articles, blogs, social media, etc., are prevalent and favored by the target groups. They know how to formulate messages and place them in areas where they will draw traffic to the website. They will recommend which search engines to use and manually submit the URL to them so there is no doubt as to their being listed.

These are services that are done on an ongoing basis, by necessity. The internet is not static and it never rests or has a day off. It is never turned off or gets unplugged. And here is the danger, while you are sleeping, your competition on the other side of the world is awake and at work. With the new global economy, realization of the virtual, never-ending business day is tantamount to achieving success. So, your website has to be working hard, 24/7. Professional make sure that is happening.

When selecting an affordable SEO service, have the same mindset as bringing on a new business partner. After all, their continued success depends on yours. The contract will have you working as a team to make sure the website stays current and viable. No inertia is allowed, this can be fatal. Stale and dated websites wither away to the bottom of the rankings, never to be seen. No business can afford low rankings. Pursue SEO as you would any means of advertising, the web page has your name on it. Using professional SEO services will build brand loyalty in a way that no other medium can. Wise executives consider SEO to be essential to survival and profit in today's market.